Radico Khaitan enters luxury vodka market with ‘The Spirit of Kashmyr’

 Radico Khaitan enters luxury vodka market with ‘The Spirit of Kashmyr’

Here’s a breakdown of Radico Khaitan’s launch of The Spirit of Kashmyr:

🥂 What’s the news?

On July 28, 2025, Radico Khaitan unveiled its luxury vodka brand “The Spirit of Kashmyr”—marking its entry into the high-end vodka segment en.

The rollout begins in Uttar Pradesh, with plans to expand into Goa, Maharashtra, and other major Indian markets 

🌿 Brand concept & craftsmanship

The vodka is positioned as India’s homegrown luxury vodka, drawing inspiration from Kashmir’s natural beauty and cultural heritage—glacier-fed Himalayan spring water, select Himalayan grains, and seasonal Pampore saffron, a prized spice 

Two premium variants:

Indian Natural Vodka

Indian Saffron Vodka, infused with Pampore saffron for depth and richness 

The bottle design reflects the Kashmir landscape—from snow-capped peaks to saffron fields—and includes a crystal-clear cork symbolizing Himalayan springs, crafted as a collectible piece spiritz

💵 Pricing & packaging

Available in 750 ml bottles priced at ₹3,000 for saffron and ₹2,500 for the natural variant in UP.

Smaller 180 ml packs are priced at ₹740 and ₹620, respectively, aimed at introducing more consumers to the luxury experience 

🚀 Strategic rationale

This move reinforces Radico Khaitan’s premiumisation strategy, enhancing its luxury portfolio alongside brands like Rampur Single Malt, Jaisalmer Gin, Sangam World Malt, and Spirit of Victory 1999 Pure Malt 

The company targets ₹500 crore in luxury spirits revenue in FY2026, aiming for ~30% growth in the segment Business .

Complemented by expansions into super‑premium whisky and additional new luxury launches across categories in FY26 

🗣️ What executives said

Abhishek Khaitan (MD) described the launch as a “pivotal milestone” in the company’s journey, aligning with its vision to build globally benchmarked, authentic Indian luxury brands rooted in heritage and craftsmanship capitalmarket.

Amar Sinha (COO) emphasized the use of rare Pampore saffron and Himalayan spring water, calling the vodka a “tribute to the soul of Bharat” and reaffirming Radico’s leadership in the vodka segment, where it holds over 60% market share .

🧭 Market context & significance

Radico Khaitan already has a strong premium presence in the Indian spirits landscape—it has eight brands in the global “Drinks International Millionaires’ Club”, placing it third globally and standing out as the only Indian company in the Top 5 by that measure 

The company’s broader luxury portfolio earned around ₹340–₹500 crore in FY25‑26 and is growing on rising consumer preference for premium and culturally connected offerings Business 

India’s luxury spirits market is rapidly expanding, driven by rising incomes, evolving social norms, and premiumisation trends—Radico Khaitan is positioning itself at the forefront of this shift .

✅ Summary

The Spirit of Kashmyr is Radico Khaitan’s first homegrown luxury vodka, launched July 28, 2025.

Crafted using Himalayan spring water, grains, and Pampore saffron, the brand draws on Kashmir’s elite imagery and culture.

Sold in ₹2,500–₹3,000 (750 ml) and ₹620–₹740 (180 ml) formats initially in UP, with expansions planned.

Represents a strategic push into the luxury segment as Radico seeks ₹500 crore revenue from its premium portfolio in FY2026.

Ambition: to become a globally recognised, culturally resonant luxury spirit brand.