Dakota Johnson Becomes The New Global Ambassador Of Roberto Coin

 Dakota Johnson Becomes The New Global Ambassador Of Roberto Coin

Dakota Johnson has been appointed as the new global ambassador for the esteemed Italian jewelry house Roberto Coin, marking a significant collaboration that intertwines Hollywood elegance with Italian craftsmanship.

The partnership was inaugurated with a glamorous, Venice-inspired cocktail event at Cipriani 25 Broadway in New York City. Johnson graced the occasion in a sleek black strapless gown by Ferragamo, complemented by an exquisite Roberto Coin diamond and blue sapphire choker necklace valued at over $1.2 million, and a matching $25,000 cocktail ring previously worn by Leslie Mann at the 2018 Academy Awards . Her look, styled by Kate Young, paid homage to Audrey Hepburn's iconic "Breakfast at Tiffany’s" ensemble, embodying timeless sophistication .

The collaboration features a global campaign photographed by Craig McDean, set against the romantic backdrop of Venice. Johnson showcases signature pieces from Roberto Coin's renowned collections, including Love in Verona, Venetian Princess, Navarra, Obelisco, Tiaré, and Cobra. The campaign, launching in June 2025, will run in two phases through May 2027 across various global platforms .

Expressing her enthusiasm, Johnson stated, "I've always believed that jewelry tells a story—of who you are, where you've been, and what you love. Roberto Coin's pieces are full of depth and meaning, and I'm honored to help bring that spirit to life through this collaboration. There's romance, strength, and bold femininity in every design" .

Roberto Coin, the founder and creative director, praised Johnson, saying, "Dakota Johnson is a true original. I love her expressions—an artist with authenticity, depth, and a unique ability to connect. We are proud to welcome her to the Roberto Coin family and to collaborate on a campaign that speaks to the heart of who we are" .

Beyond her acting career, Johnson is known for her advocacy in mental health awareness. At the Cannes Film Festival, she revealed plans for her directorial debut, collaborating with autistic actress and musician Vanessa Burkhart on a script centered around a young woman with autism .

This partnership between Dakota Johnson and Roberto Coin not only highlights the fusion of cinematic artistry and fine jewelry but also underscores a shared commitment to storytelling, elegance, and empowerment.