Jewellery Designer Anu Merton: Life & Carrier

 Jewellery Designer Anu Merton: Life & Carrier

Anu Merton is a contemporary Indian jewellery designer celebrated for her innovative fusion of traditional craftsmanship with modern aesthetics. Her journey from a conventional upbringing in Bihar to establishing a distinctive jewellery brand exemplifies her resilience and creative vision.​

Early Life and Background

Born into a conservative Bihari family, Anu's aspirations in fashion design were initially met with resistance. Encouraged by her father to pursue a more stable career, she studied business management and entered the corporate world. However, her passion for design remained undiminished. A pivotal moment occurred when she accompanied a friend to a job interview at Stella McCartney and was unexpectedly interviewed herself, highlighting her belief that "most things in life could be achieved by curiosity, common sense, practice and pig-headedness" .​

Transition to Jewellery Design

Anu's foray into jewellery began organically, crafting pieces for friends and family. Her deep appreciation for handmade items and Indian craftsmanship inspired her to create jewellery that was both affordable and wearable. She aimed to design pieces that could be worn daily, moving away from the notion of reserving jewellery for special occasions .​

Design Philosophy and Craftsmanship

Anu's designs are deeply rooted in Indian heritage, drawing inspiration from traditional motifs like lotuses, mangoes, crescent moons, and peacocks. She collaborates with skilled artisans across India, including regions like Jaipur, Jodhpur, Bangalore, and her hometown Patna. These collaborations ensure that each piece reflects a blend of traditional techniques and contemporary design .​

Her commitment to sustainability is evident in her made-to-order approach, ensuring that each piece is crafted with intention and care. This method not only reduces waste but also adds a personal touch to each creation .​

The 'Travelling Dukaan' Initiative

In response to the challenges faced by artisans during the COVID-19 pandemic, Anu launched the 'Travelling Dukaan'—a virtual platform showcasing curated products from various Indian artisans. This initiative aimed to support local craftsmen by providing them with a broader audience, ensuring their crafts reached customers despite travel restrictions .​

Personal Style and Influence

Anu's personal style is a testament to her design philosophy. Often seen pairing antique jewellery with modern attire, she embodies a blend of tradition and contemporary fashion. Her approach challenges conventional fashion norms, encouraging individuals to embrace their unique style .

Conclusion

Anu Merton's journey from a corporate professional to a renowned jewellery designer underscores the importance of following one's passion. Through her brand, she not only celebrates Indian craftsmanship but also redefines the way jewellery is perceived and worn in contemporary times. Her commitment to sustainability, tradition, and individuality continues to inspire many in the world of fashion and design.​