Bollywood actress Shardha Kapoor jewellery brand 2025

   Bollywood actress Shardha Kapoor jewellery brand 2025

In 2025, Bollywood actress Shraddha Kapoor co-founded Palmonas, a demi-fine jewellery brand that aims to make luxury jewellery accessible without compromising on quality. Palmonas offers contemporary and minimalistic designs crafted from materials like surgical-grade stainless steel plated with 18k gold and sterling silver coated with gold vermeil. This approach provides customers with affordable yet elegant pieces suitable for everyday wear. 

The collaboration between Shraddha Kapoor and Palmonas began organically when she discovered their products online and became a loyal customer. Impressed by the brand's design sensibility and quality, she decided to partner with founders Pallavi Mohadikar and Dr. Amol Patwari to bring demi-fine jewellery to a broader audience in India. 

However, in early 2025, Palmonas faced allegations of replicating designs from luxury brands like Cartier. Social media users pointed out similarities between Palmonas' pieces and those of established luxury brands, leading to discussions about originality and intellectual property in the fashion industry. 

Prior to her involvement with Palmonas, Shraddha Kapoor had associations with other jewellery brands. She served as a brand ambassador for Melorra, a lightweight fine jewellery brand, and inaugurated their first experience centre in Mumbai in 2021. Additionally, in 2013, she endorsed Gitanjali Group's Parineeta wedding jewellery line, highlighting her longstanding connection with the jewellery industry. 

Through Palmonas, Shraddha Kapoor continues to influence the jewellery market by offering stylish, affordable, and high-quality pieces that resonate with modern consumers.